region branding

Phare West

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In 2006-2007 a new strategic plan for a the region “Zuid-West-Vlaanderen” was developed. As part of the vision-building process, a youth consultation initiative was set up called “Phare West” (www.pharewest.be). The question “What would you do for the region if you had one million Euro?” was launched on a specially designed website. More than 3,000 reactions were sent in and 30 young professionals volunteered for a two-day brainstorming camp. To keep the flame of enthusiasm burning, a wiki was set up for the volunteers, thus enabling joint editing of the combined manifesto.

Short description: 
Involving Young adults in Regional Identity
Partner: 
Kortrijk/Courtrai Region
Website: 
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